Company History
18 Years of FD Hawthorn Manufacturing History
Strong R&D capability and industry-standard leadership
Integrated supply chain from planting to finished products
Trusted partner of leading retailers and global buyers
2007
The factory was established with a strong focus on hawthorn drying technology. A dedicated R&D center was set up, and strategic cooperation was formed with scientific research institutions. In the same year, a long-term partnership was established with Shenzhen Yongfuyuan Industry & Trade Co., Ltd.
2008
Major processing innovations were introduced. The company became one of the first in the industry to adopt advanced video-assisted hawthorn processing equipment and successfully developed the first-generation hawthorn pitting and slicing machine.
2009
Founded Laiwu Kairui Hawthorn Planting Professional Cooperative. The workforce expanded to 108 employees, and a temperature-controlled storage facility with a capacity of over 6,000 cubic meters was completed.
2010
Together with six cooperatives, the company co-founded the first hawthorn planting and processing alliance in Shandong Province, China, achieving an annual processing capacity of over 10,000 tons. This initiative significantly boosted local farmers’ income and promoted regional agricultural development.
2011
Established Laiwu Wanbang Food Co., Ltd., officially entering standardized corporate operations. The company led the drafting of China’s first enterprise standard for dried hawthorn products. In the same year, proprietary freeze-dried fruit technology was developed, the first-phase freeze-drying production line was launched, and the first freeze-dried hawthorn export order was successfully completed.
2012
Independently developed a new chain-type drying system, established the e-commerce department, and registered the “Dananshan” trademark. Strategic cooperation was reached with Beijing Tongrentang, a well-known traditional Chinese medicine brand.
2013
Formed partnerships with Jiuzhoutong Pharmaceutical Group. In collaboration with Shandong Agricultural University, the company jointly applied for the Ministry of Science and Technology’s Spark Program key project: “Integration and Demonstration of Key Technologies for Deep Processing of Hawthorn.”
The company was honored as a Shandong Provincial Forestry Industrialization Leading Enterprise and a Laiwu Municipal Agricultural Industrialization Key Leading Enterprise.
2014
Led the establishment of the Shandong Hawthorn Industry Association. The cooperative was recognized as a National Demonstration Farmers’ Cooperative and selected as a pilot organization for innovation with government financial support. The company was also named one of the first Shandong Provincial E-commerce Demonstration Enterprises and undertook provincial modern agriculture projects.
2015
Awarded the Gold Medal at the 16th China Green Food Expo (CGFE). The freeze-dried product portfolio expanded to include freeze-dried strawberries, yellow peaches, and other fruits. Specialized hawthorn-based products such as freeze-dried hawthorn balls, slices, and powders were further developed.
2016
Launched the “Little Red Star” Hawthorn Planting Base. Successfully registered the trademarks “Youwei Jiaren” and “Yubang.” The cooperative was recognized as a National Demonstration Unit for Agricultural Product Processing Cooperatives. International trade operations were officially expanded to global markets.
2017
Re-recognized as a Shandong Provincial Agricultural Industrialization Leading Enterprise. The company restructured its organization, introduced strategic partners, and proposed the development plan for the “Hawthorn Romance Cultural Town” and “Nanshan Tribe” rural complex. An 8,000-square-meter modern production workshop was built and equipped with advanced production lines.
2018
Product quality was comprehensively upgraded. The “Little Red Star Green Planting Base” was established, and the “Hawthorn Romance Rural Complex” was successfully approved as a Shandong Provincial Pilot Project, marking a new stage of high-quality development.
2019
The “Hawthorn Romance” Rural Complex was fully developed, integrating planting, harvesting, processing, and packaging into a unified, efficient, and high-standard system, actively supporting China’s Rural Revitalization Strategy.
2020
The main structure of Wanbang Industrial Park Workshop No.1 (20,000 square meters) was completed. Strategic cooperation was established with Shandong Yingtai Cultural Tourism Group, a Chinese state-owned enterprise.
2021
Key construction projects of the “Hawthorn Romance” Rural Complex were completed with high standards. New business segments including freeze-dried vegetables, hawthorn beverages, hawthorn fruit wine, and natural drinking water reached full-scale production. A research building and Training & Exhibition Hall No.2 were completed, along with the “Hawthorn Romance Museum” and the Ruyi Lake landscape project.
2022
Deepened cooperation with top universities such as Shandong Agricultural University to upgrade product technology and accelerate the transition from primary processing to high-end, deep-processed products. The company was officially recognized as a National High-Tech Enterprise, further strengthening comprehensive development.
2023
Formed a strategic partnership with Jilai Holding Group, a Chinese state-owned enterprise. Continued industry–university–research cooperation with leading universities, focusing on the R&D and promotion of “Dananshan” candied hawthorn skewers and crispy hawthorn snowball products. National-level agricultural industrial town enhancement projects were implemented, and Wanbang Industrial Park Workshop No.2 and the research & study center were completed.
2024
Products were continuously optimized with a strong focus on core product categories, aiming to build multiple category-leading food products in China. The company actively collaborated with universities and food enterprises as a research, training, and demonstration base.
2025
Maintaining a clear brand positioning, the company strengthened cooperation with major retail and catering groups such as Sam’s Club and Da Dong Restaurant Group. A comprehensive global market strategy was deployed for the “Dananshan” snack brand and “Hui Meng Valley” beverage product lines, committed to building trusted, consumer-recognized food brands worldwide.
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